Salt Sugar Fat: How the Food Giants Hooked Us

Cover Salt Sugar Fat: How the Food Giants Hooked Us
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When Wartella presented her damning evidence of Kraft’s aggressive marketing to kids, the three executives championed that as their first reform. They urged Kraft to put the brakes on its advertising, which it did. No longer would Kraft pitch products to kids that lacked nutritional value. Now, these products had to have substantial amounts of whole-grain fiber, fruits or vegetables, and key vitamins and minerals.
The anti-obesity team turned next to Kraft’s labeling, with the intention of maki
...ng it honest. Their primary concern was the fine print known as the “nutrition facts,” which the FDA had required starting in the 1990s. This information is usually listed on the back or side of the package, framed by a thin black line, and while it doesn’t say “Warning,” that is precisely how the obesity team came to view these disclosures: warnings to consumers about the ingredient loads inside. The nutrition facts tell you how many calories are inside, as well as how much salt, sugar, and fat.

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Guest 6 years ago

This book is extremely valuable because it is extremely informative, even if it does seem somewhat disorganized. When taken in with patience and contemplation, the reader quickly recognizes that we are each responsible for our own health and especially the lifelong health of our children - manufacturers are there to make money. Marketing is there to make that happen. The government will only do so much. The long history of information in this book is an excellent reminder of these facts and a real eye-opener to numerous other concepts of which many of us may be completely oblivious. I thank the author for all his work and care in gathering and presenting this educational book and I will recommend it to others in hopes they, like me, will come to see all those packages on the grocery shelves, and all the media ads, in a whole new light. I actually chose to read this book as a way to disgust myself into cutting down my own sugar intake, and fortunately, I got a great deal more than I bargained for.

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