Selling By the Written Word

Cover Selling By the Written Word
Selling By the Written Word
Dando Company
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When you go into periodical advertising, mind what you are doing. Mistakes are expensive.
' ' Classified ' ' ^Advertising In "display" advertising, the space seeks the reader. In classified advertising, the reader seeks the space. In other words, men with a want pick up the paper running a heading satisfying that want and look under that heading for what they desire.
The great Sunday newspapers carry "classi- fied" advertising and so do many magazines. As a rule, the "classified" rate is extrao
...rdinarily low and offers, in proportion to circulation and the rate for display, an advertising bargain.
Before advertising, consider if your proposi- tion will not fit the "classified" columns. If it will, you can do a great deal of remunerative ad- vertising at a relatively low price. Lots of men are building up fine businesses through the "classified. " In "classified, " the plan to follow is to work for the inquiry and sell from what you send after the inquiry is received.
^Periodical ^Advertising Advertising is costly and is perilous in the fact that a number of trials may have to be made before you hit readers of a publication just right.


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