Selling Service With the Goods An Analysis And Synthesis On the Planning Desig
Selling Service With the Goods An Analysis And Synthesis On the Planning Desig
Warren Olmstead Woodward
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Sand and water are worked over the surface of the plate to produce the grain. In printing from rotary presses, which are used for Window Displays, etc. , the printing is done directly from the metal plate to the paper, while in the offset press a somewhat different process is used. The drawings, transfers, etc. , are the same, but on the press a separate cylinder is made, which contains a rubber blanket. In the revolution of the press the plate is first dampened with water and then inked. The m...etal plate containing the ink on the design comes in contact with the rubber blanket, and then the second half of the revolution 62 SELLING SERVICE of the press transfers the ink from the rubber blanket to the paper. With this press one can print on any kind of rough stock and get a reproduction as hke a water color drawing as possible — so natural, in fact, that it will often completely deceive the passerby. The Origin and Inventor of Lithography The history of lithography dates back to a rather crude and expensive stage.
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