Selling Things

Cover Selling Things
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The best salesmen say very little about a competitor's goods. They simply explain and emphasize the advantages and good points of their own.
Don't ignore questions about competitors, and don't fail to banish from the customer's mind all doubts and prejudices, but it is a seri ous mistake to spend a lot of time talking about competitors' goods, when you ought to be stick ing to the merits of your own. Answer quickly all questions, and then switch back to the excellence of what you are selling. B
...e so enthusiastic about your own selling points that rivalry will be forgotten.
In meeting competition, do not be fooled by the question of price. At present, very many staple lines are of about the same quality and the same price, so that you must bring out, as a high-grade salesman should, the fact that serv ice is the main consideration. Show what your house can do in the matter of prompt deliv eries, careful packing, dependability as regards uniform quality, correct count, liberal terms, MEETING COMPETITION 183 etc.


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