Services of Dairy Marketing Cooperatives in the North Central Region
Services of Dairy Marketing Cooperatives in the North Central Region
Ronald E Deiter
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Using the same scale, members reacted to 14 of those statements. Responses are dis- cussed in four categories : ( 1 ) member awareness of services, ( 2 ) providing services, ( 3 ) financing services, and (4) nonmembers (Table 16). To supplement the analysis based upon average scores, the degree of consensus was identified as high, medium, or low, defined as follows : High (H) : The majority opinion exceeded the minority opinion (agreement or disagreement) by a margin of at least 2 to 1, and les...s than 20 percent of respondents held the minority view. Medium (M): The majority opinion exceeded the minority opinion by a margin of at least 2 to 1, but more than 20 percent of the respondents held the minority view. 14 Table 16. Average Scores of Responses to, and Degrees of Consensus about, Statements on Services-related Issues by Managers (1973) and Members (1976) of Dairy Marketing Cooperatives Surveyed, North Central Region Managers Category and statement Average Degree score of of con- responses* sensus b Members Average Degree score of of con- responses* sensus* Member awareness of services Members are not aware of the costs they bear in providing market services.
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