Since Forty Years Ago An Account of the Origin And Growth of Chicago And Its Fi
Since Forty Years Ago An Account of the Origin And Growth of Chicago And Its Fi
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In our eReader you can find the full English version of the book. Read Since Forty Years Ago An Account of the Origin And Growth of Chicago And Its Fi Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Since Forty Years Ago An Account of the Origin And Growth of Chicago And Its Fi
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To quickly assess the difficulty of the text, read a short excerpt:
This took no little courage, for it was a nfty-thousand-dollar stock.
In the meantime Mr. Lehmann had learned how to advertise. He found the mediums that reached the thrifty people who were counting their pennies, and he had learned how to tell his story so that these eager savers came down town to the great Central Shopping place to trade because it was cheaper to do so.
In those days E. J. Lehmann deliberately ignored the trade of the rich and prosperous; he was too busy meeting the requireme...nts of working people who wanted bargains and who were scrambling to save the pieces of the nickels that he broke for them, to pay atten- tion to the demands of those who bought expensive articles and had not yet cultivated a consistent appetite for odd pennies.
Certainly these events made merchandising history with a sensational swiftness that contributed directly to two interesting results: making State Street the great permanent shopping thoroughfare the Woman's Street of Chicago and opening up to Chicago newspapers the immense possibilities of retail advertising and its revenue.
What to read after Since Forty Years Ago An Account of the Origin And Growth of Chicago And Its Fi?
You can find similar books in the "Read Also" column, or choose other free books by Forrest Crissey to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
This took no little courage, for it was a nfty-thousand-dollar stock.
In the meantime Mr. Lehmann had learned how to advertise. He found the mediums that reached the thrifty people who were counting their pennies, and he had learned how to tell his story so that these eager savers came down town to the great Central Shopping place to trade because it was cheaper to do so.
In those days E. J. Lehmann deliberately ignored the trade of the rich and prosperous; he was too busy meeting the requireme...nts of working people who wanted bargains and who were scrambling to save the pieces of the nickels that he broke for them, to pay atten- tion to the demands of those who bought expensive articles and had not yet cultivated a consistent appetite for odd pennies.
Certainly these events made merchandising history with a sensational swiftness that contributed directly to two interesting results: making State Street the great permanent shopping thoroughfare the Woman's Street of Chicago and opening up to Chicago newspapers the immense possibilities of retail advertising and its revenue.
What to read after Since Forty Years Ago An Account of the Origin And Growth of Chicago And Its Fi?
You can find similar books in the "Read Also" column, or choose other free books by Forrest Crissey to read onlineMoreLess
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