Six Decades of Making Wine in Mendocino County California Oral History Transc

Cover Six Decades of Making Wine in Mendocino County California Oral History Transc
Six Decades of Making Wine in Mendocino County California Oral History Transc
John a Ive Parducci
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Hicke His name is?
Parducci: Fred Holzknecht. We had a couple of glasses of wine, and I asked him what he was going to be doing, you know, now that he didn't have any obligations to the restaurants. He said, "I don't know. " I said, "Well, if you like my wine so damn much, why don't you sell it?" He thought about it a minute, and he said, "I'm going to think about it. " A couple days later he calls up and says, "Hey, I think I -'' ^'' will. " So he and I started barnstorming all over California
..., and then he started expanding and took on a secretary. It was beginning to be profitable and more profitable. His company was called Vintage Wine Merchants.
Then we decided we should try to find a distributor in Southern California, and we interviewed the Myersons. Myersons is known today as probably the most successful and largest wine marketing company in the United States right now. They became our distributor in Los Angeles. Then we started marketing from state to state, and finally we got over all the United States, Then Fred sold out to a partner of his just a couple of years ago.


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