Social Expressiveness of Products And Social Desirability As Mediating Variables
Social Expressiveness of Products And Social Desirability As Mediating Variables
Peter Schnedlitz
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To BI is mainly the strong multicollinearity between the model's components. But in this study only one source of multicollinearity was investigated (i. E. , correlation between ZB. »a. , ZNB. And the dependent variables Aact and BI). Furthermore, without experimental control no conclusions about causal relationships between the variables can be drawn. For example, normative belief might be the cause and attitude might be the effect of this association, or vice versa. Multicollinearity among pr...edictors in Fishbein's model could be caused by a great bunch of possible relationships (e. G. , ZNB . -+B .^a . , or ZNB.^. , or ZNB. ->Za. , or ZB .. A . -»-ZNB . , or Za. -^ZNB. , Ji Ji iij ij etc. ). Future research has to be conducted to provide more information about the diversity of causes for multicollinearity between the variables in Fishbein's model. In spite of significant correlation coefficients between ZNB. And BI in this study, crossover effects make the contribution of normative variables nonsignificant.
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