Some Newspaper Tendencies An Address Delivered Before the Editorial Association
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In our eReader you can find the full English version of the book. Read Some Newspaper Tendencies An Address Delivered Before the Editorial Association Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Some Newspaper Tendencies An Address Delivered Before the Editorial Association
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If you sell a certain part of your space at all, sell it under the same conditions to all alike. There is no special dispensation for newspapers which permits them to commit commercial sins and escape the commercial penalty. If you do a " Cheap John" business, you must take a " Cheap John " standing. If you want a business as solid as that of A. T. Stewart, you must abide by the com- mercial maxims that made his success. The moment one advertising agent is able to get a ten-line advertisement i...nto your columns under any particular classification cheaper than another one can, or cheaper than 53 any individual customer can (the recognized commission excepted), that moment your busi- ness has ceased to be an honest commercial business, and degenerated into dicker. There can be no safer rule for a publisher than to dismiss any employe who, for any considera- tion, takes an advertisement from any quarter for less than the honest rate the paper professes to charge for it, or who charges anybody else a penny more than that rate.
What to read after Some Newspaper Tendencies An Address Delivered Before the Editorial Association?
You can find similar books in the "Read Also" column, or choose other free books by Reid Whitelaw to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
If you sell a certain part of your space at all, sell it under the same conditions to all alike. There is no special dispensation for newspapers which permits them to commit commercial sins and escape the commercial penalty. If you do a " Cheap John" business, you must take a " Cheap John " standing. If you want a business as solid as that of A. T. Stewart, you must abide by the com- mercial maxims that made his success. The moment one advertising agent is able to get a ten-line advertisement i...nto your columns under any particular classification cheaper than another one can, or cheaper than 53 any individual customer can (the recognized commission excepted), that moment your busi- ness has ceased to be an honest commercial business, and degenerated into dicker. There can be no safer rule for a publisher than to dismiss any employe who, for any considera- tion, takes an advertisement from any quarter for less than the honest rate the paper professes to charge for it, or who charges anybody else a penny more than that rate.
What to read after Some Newspaper Tendencies An Address Delivered Before the Editorial Association?
You can find similar books in the "Read Also" column, or choose other free books by Reid Whitelaw to read onlineMoreLess
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