Spontaneous Inference Processes in Advertising the Effects of Conclusion Omiss
Spontaneous Inference Processes in Advertising the Effects of Conclusion Omiss
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In our eReader you can find the full English version of the book. Read Spontaneous Inference Processes in Advertising the Effects of Conclusion Omiss Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Spontaneous Inference Processes in Advertising the Effects of Conclusion Omiss
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Again, evaluation latencies were averaged across blocks (Cronbach's alpha = . 56, p < . 001). Attitude accessibility as a function of conclusion explicitness and salience of consequences is presented in Table 4. As Table 4 indicates, attitudes were more readily accessible from memory in the implicit conclusion - salient consequences cell than in the remaining three cells, jt(79) = 1. 98, £ < . 05. This contrast accounted for 85% of the between-subjects variance. This pattern of results suggests that more accessible attitudes are formed in conditions under which spontaneous inference formation is likely. Insert Table 4 about here Discussion When a high premium is placed on an inferential outcome (e. G. , when the perceived costs of committing an inferential error are high), consumers are likely to carefully consider the implications of the claims presented in a persuasive message and spontaneously infer important omitted information. On 26 the other hand, when the consequences of committing an inferential error are not salient, consumers appear to follow a cognitive miser or least effort principle (Langer 1978, Taylor and Crocker 1981).
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You can find similar books in the "Read Also" column, or choose other free books by Frank R Kardes to read online
To quickly assess the difficulty of the text, read a short excerpt:
Again, evaluation latencies were averaged across blocks (Cronbach's alpha = . 56, p < . 001). Attitude accessibility as a function of conclusion explicitness and salience of consequences is presented in Table 4. As Table 4 indicates, attitudes were more readily accessible from memory in the implicit conclusion - salient consequences cell than in the remaining three cells, jt(79) = 1. 98, £ < . 05. This contrast accounted for 85% of the between-subjects variance. This pattern of results suggests that more accessible attitudes are formed in conditions under which spontaneous inference formation is likely. Insert Table 4 about here Discussion When a high premium is placed on an inferential outcome (e. G. , when the perceived costs of committing an inferential error are high), consumers are likely to carefully consider the implications of the claims presented in a persuasive message and spontaneously infer important omitted information. On 26 the other hand, when the consequences of committing an inferential error are not salient, consumers appear to follow a cognitive miser or least effort principle (Langer 1978, Taylor and Crocker 1981).
What to read after Spontaneous Inference Processes in Advertising the Effects of Conclusion Omiss?
You can find similar books in the "Read Also" column, or choose other free books by Frank R Kardes to read online
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