Stochastic Consumer Models Some Empirical Results
Stochastic Consumer Models Some Empirical Results
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FIGURE 2 19.
Intra-Consumer Representation of Brand Choice Probability in the Models (a) Bernoulli Model Co) Markov Model 1. 0 P(A^) CO A B^ B^ 1 2 3 iU — M*", .
jr Purchase Occasion (t) 1. 0 ''\^ * Pa t 0. 0 ^-^'2 ■i^: 12 2 Purchase Occasion (t) (c) Linear Learning Model (d) Probability Diffusion Model 1. 0 P(Aj. ) 0. 0 12 3 Purchase Occasion (t) 1. 0 P(A^) 0. 0 12 3 Purchase Occasion (t) Note: *'s denote a purchase occasion. The subscripted A's and B's denote the brand actually purchased at e...ach purchase occasion.
20.
TABLE 1 Brand Choice Probability Representation Characteristic of Brand Choice Probability Bernoulli Modft'l Markov Learning Diffusion Inter Consumer Heterogeneity YES 1 YES YES YES Intra Consumer Non-Stationary NO YES YES YES Purchase Event Feedback NO YES YES NO Values it May Attain ONE TWO SEVERAL INFINITE NUMBER Directions it May Change NO CHANGE ONE TWO TWO TABLE 2 Comparison of p-levels M. R. C. A. Dentifrice Data 21.
p-leve ;1 of Group* Sample Size model BL LPL LL PD BEFORE 0-30 DAYS 751 .
What to read after Stochastic Consumer Models Some Empirical Results?
You can find similar books in the "Read Also" column, or choose other free books by David Bruce Montgomery to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
FIGURE 2 19.
Intra-Consumer Representation of Brand Choice Probability in the Models (a) Bernoulli Model Co) Markov Model 1. 0 P(A^) CO A B^ B^ 1 2 3 iU — M*", .
jr Purchase Occasion (t) 1. 0 ''\^ * Pa t 0. 0 ^-^'2 ■i^: 12 2 Purchase Occasion (t) (c) Linear Learning Model (d) Probability Diffusion Model 1. 0 P(Aj. ) 0. 0 12 3 Purchase Occasion (t) 1. 0 P(A^) 0. 0 12 3 Purchase Occasion (t) Note: *'s denote a purchase occasion. The subscripted A's and B's denote the brand actually purchased at e...ach purchase occasion.
20.
TABLE 1 Brand Choice Probability Representation Characteristic of Brand Choice Probability Bernoulli Modft'l Markov Learning Diffusion Inter Consumer Heterogeneity YES 1 YES YES YES Intra Consumer Non-Stationary NO YES YES YES Purchase Event Feedback NO YES YES NO Values it May Attain ONE TWO SEVERAL INFINITE NUMBER Directions it May Change NO CHANGE ONE TWO TWO TABLE 2 Comparison of p-levels M. R. C. A. Dentifrice Data 21.
p-leve ;1 of Group* Sample Size model BL LPL LL PD BEFORE 0-30 DAYS 751 .
What to read after Stochastic Consumer Models Some Empirical Results?
You can find similar books in the "Read Also" column, or choose other free books by David Bruce Montgomery to read onlineMoreLess
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