Strategic Consistency And Business Performance Theory And Analysis
Strategic Consistency And Business Performance Theory And Analysis
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In our eReader you can find the full English version of the book. Read Strategic Consistency And Business Performance Theory And Analysis Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Strategic Consistency And Business Performance Theory And Analysis
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The implication for marketing strategy — for example — is that on average, it is not enough simply to invest in promotional activities to the exclusion of sales force and advertising. If a business manager has decided to use marketing as a critical means to performance, all of these marketing activities require investment relative to competitors; on the other hand, if marketing is not to be used, none should be invested as it is inefficient (or, inconsistent) to invest in some and not in others.... It is imponant to recognize that the optimum pattern of function-specific investments may differ across functions, and it is the task of theory to specify the specific pattern of policies under different competitive situations. Consistency at the business level Consistency at the business level involves investing concurrently in those functions within the business unit that together support the achievement of the unit's goals. Our conceptualization of business consistency is a logical extension of functional-level consistency.
What to read after Strategic Consistency And Business Performance Theory And Analysis?
You can find similar books in the "Read Also" column, or choose other free books by N Venkatraman to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
The implication for marketing strategy — for example — is that on average, it is not enough simply to invest in promotional activities to the exclusion of sales force and advertising. If a business manager has decided to use marketing as a critical means to performance, all of these marketing activities require investment relative to competitors; on the other hand, if marketing is not to be used, none should be invested as it is inefficient (or, inconsistent) to invest in some and not in others.... It is imponant to recognize that the optimum pattern of function-specific investments may differ across functions, and it is the task of theory to specify the specific pattern of policies under different competitive situations. Consistency at the business level Consistency at the business level involves investing concurrently in those functions within the business unit that together support the achievement of the unit's goals. Our conceptualization of business consistency is a logical extension of functional-level consistency.
What to read after Strategic Consistency And Business Performance Theory And Analysis?
You can find similar books in the "Read Also" column, or choose other free books by N Venkatraman to read onlineMoreLess
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