Strategic Consistency Synergy And Business Performance
Strategic Consistency Synergy And Business Performance
Gordon Walker
The book Strategic Consistency Synergy And Business Performance was written by author Gordon Walker Here you can read free online of Strategic Consistency Synergy And Business Performance book, rate and share your impressions in comments. If you don't know what to write, just answer the question: Why is Strategic Consistency Synergy And Business Performance a good or bad book?
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19 . 31 . 39 1. 00 Relative promotion . 22 . 29 . 49 . 71 1. 00 Relative product quality . 35 . 29 . 26 . 23 . 28 1. 00 Relative service quality . 26 . 24 . 16 . 29 . 29 . 43 1. 00 Relative image for quality . 34 . 32 . 19 . 33 . 31 . 51 . 53 1. 00 15 Si IS s. J, >^ c a) > 4J •h oi oi to l-i TO H lt£ ai 2 en c c o C e 3 C 4-1 4-1 o tn 0) oi PS > c 01 > 4J ■^ 0) 0) •u . *: u « l-i re OS a; C E )- 4-1 3 C en 4-1 o QJ QJ > « c o =\ -16- FIGDRE 1 Second Order Factor Model of Strategic Consistency S...ales Force Expenditures Relative to Competitors Advertising Expenditures Relative to Competitors Promotional Expenditures Relative to Competitors Product Quality Relative to Competitors Service Quality Relative to Competitors Image for Quality Relative to Competitors -17- FIGDRE 2 Strategic Consistency, Operational Consistency and Business Performance a. Strategic consistency, market share and return on investment Relative Sales Force -4 -» b. Operational consistency, market share return on investment Relative Sales Force Relative ->!
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