Strategic Management of Technology Global Benchmarking Initial Report

Cover Strategic Management of Technology Global Benchmarking Initial Report
Strategic Management of Technology Global Benchmarking Initial Report
Edward Baer Roberts
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In this same regard, as shown in Figure 27, revenues from new products and processes can now be seen as influenced statistically significantly by three forces. Timeliness of new products is likely to cause increased revenues from those products. Newer technology relative to competition (measured by the degree of maturity of the product portfolio) also contributes to higher new product and new process revenue, as does a company's capacity to adjust to external changes. Three other factors sort o
...f go with the flow of having high revenues from new products and new processes, and are listed in italics below the line.
Figure 27. Key Correlates of Revenues from New Products/Processes.
Next are those R&D factors that influence overall sales growth. In my opinion there are no questions that all three statistically significant variables listed in Figure 28 are causal. All are at the project level of performance and are, in rank order of influence: meeting project objectives in regard to time to market, technical specifications, and budgeted development costs.


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