Strategic Planning Systems for Growth in Smaller to Medium Sized Corporations

Cover Strategic Planning Systems for Growth in Smaller to Medium Sized Corporations
Strategic Planning Systems for Growth in Smaller to Medium Sized Corporations
Peter Lorange
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The company is probably very small at this stage and relatively little formal attention will be put on integration. However, adaptation to the environment is crucial for the corporation's success, so much attention will be given to questions of adaptation, although the issues are likely to be addressed in rather informal terms.
Failure to attend to adaptation planning issues at the start-up stage can lead to bankruptcy, for the product may ^°^ measure up to the competitive requirements of the e
...nvironment. Emphasis on integration planning over adaptation at this stage is also dangerous, for the company may get "bogged down" in financial schedules without facing the crucial environmental adaptation issues. Ii. S^tage B^ j3^ Grow_th The successful small company, having done a good start-up job, will typically enter into a period of heavy growth. The innovative concept behind the company is now operationalized, and it will probably be enjoying rapid growth as a result of its excellent adaptation to the environment.

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