Systematic Bias in Perceptions of Product Success

Cover Systematic Bias in Perceptions of Product Success
Systematic Bias in Perceptions of Product Success
Gordon Walker
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23. Van Tassel, D. , Program 3tyle, Design, Efficiency, Debugging and Testing, Prentice-Hall, Englewood Cliffs, N. J. , 1978.
24. Weick, K. E. , The Social Psychology of Organizing, Reading, MA: Addison-Wesley, 1979.
25. White, H. C. , S. A. Boorman and R. L. Breiger, "Social Structure from Multiple Networks: I. Blockmodels of Roles and Positions, " American Journal of Sociology . 1976, 81:730-780.
•14- F I CURE I SHORT TERf^ LONG TERf^ INSIDE THE ORGANIZATION OUTSIDE THE ORGANIZATION PERFORMAN
...CE GENERATIVITY COHERENCE CURRENCY B. Type of Product Success Performance Event Indicating Type of Success The product meets its design goals and runs efficiently in time and space.
Generativity The product can be easily made into new versions of itself and contributes to new product developement.
Coherence The product is accepted, used effectively, and understood by current users.
Currency The product can meet the new needs of current u&ers and the needs of new users.
Resui t y rf r'-rercwp '.


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