The Advertising Handbook a Reference Work Covering the Principles And Practices
The Advertising Handbook a Reference Work Covering the Principles And Practices
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In our eReader you can find the full English version of the book. Read The Advertising Handbook a Reference Work Covering the Principles And Practices Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book The Advertising Handbook a Reference Work Covering the Principles And Practices
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To quickly assess the difficulty of the text, read a short excerpt:
The quality and weight of stock come next. " Cover. The color scheme and design as well as color and weight of stock should be figured.
"Envelope. Knowing the size of the catalogue, the envelope size, 458 THE ADVERTISING HANDBOOK its color scheme, character of stock and kind of fastener should be considered.
"Dummy A number of paper dealers should be asked to submit actual-size dummies and prices for stock. This dummy will show how the finished catalogue will look. Start work on the cover immed...iately, as well as a design for the editorial or title page.
FIG. 13. The Montgomery Ward catalog-page chart largely reduced.
"Weight. With the above information one can approximate the weight, and know what the postage will amount to.
"Schedule. Prepare a schedule allowing a reasonable time for the laying out of pages, making of engravings, writing of copy, type- setting, electrotyping, printing, and binding. Live up to these dates religiously to insure the book coming out.
" Terms. As many of Furst Brothers' dealers used their catalogue CATALOGS, BOOKLETS, FOLDERS, MAILING CARDS 459 when reselling to their customers, it was necessary that the catalogue contain list prices so simply devised that the retailer could tell what the goods cost him without any fussing or figuring.
What to read after The Advertising Handbook a Reference Work Covering the Principles And Practices?
You can find similar books in the "Read Also" column, or choose other free books by Samuel Roland Hall to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
The quality and weight of stock come next. " Cover. The color scheme and design as well as color and weight of stock should be figured.
"Envelope. Knowing the size of the catalogue, the envelope size, 458 THE ADVERTISING HANDBOOK its color scheme, character of stock and kind of fastener should be considered.
"Dummy A number of paper dealers should be asked to submit actual-size dummies and prices for stock. This dummy will show how the finished catalogue will look. Start work on the cover immed...iately, as well as a design for the editorial or title page.
FIG. 13. The Montgomery Ward catalog-page chart largely reduced.
"Weight. With the above information one can approximate the weight, and know what the postage will amount to.
"Schedule. Prepare a schedule allowing a reasonable time for the laying out of pages, making of engravings, writing of copy, type- setting, electrotyping, printing, and binding. Live up to these dates religiously to insure the book coming out.
" Terms. As many of Furst Brothers' dealers used their catalogue CATALOGS, BOOKLETS, FOLDERS, MAILING CARDS 459 when reselling to their customers, it was necessary that the catalogue contain list prices so simply devised that the retailer could tell what the goods cost him without any fussing or figuring.
What to read after The Advertising Handbook a Reference Work Covering the Principles And Practices?
You can find similar books in the "Read Also" column, or choose other free books by Samuel Roland Hall to read onlineMoreLess
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