The book The Advertising Index was written by author Rubin Jaffe Here you can read free online of The Advertising Index book, rate and share your impressions in comments. If you don't know what to write, just answer the question: Why is The Advertising Index a good or bad book?
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In this folder, file all matters you wish to save pertain- ing to the Ad Club. ADVERTISING HISTORY (82) - You should, of course, be familiar with the history of your chosen work. Its story dates back to the very beginning of civilization. Historical articles are seen from time to time. ADVERTISING INSPIRATIONAL (83) - Reams of pa- per are annually used to extol the greatness of advertis- ing, its power and possibilities, etc. , etc. Though us- ually inspirational and idealistic in character, yo...u will no doubt want to save some of these articles. 55 56 The Advertising Index "1 CAN WRITE THEM MYSELF" Boss (84) - Many a business man has the mistaken belief that ad-writing is the easiest thing in the world. That misguided in- dividual sometimes happens to be the "Boss. " "I Can Write Them Myself/' one of the standing jokes among advertising men, is often the inspiration of cartoon and anecdote. ADVERTISING HUMOR (85) - The humor of advertis- ing is not confined to the specimens sometimes seen in the advertising columns.
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