The American Business Manual, Including Organization, Manufacturing, Advertising, Buying, Selling, Granting of Credit, And Auditing

Cover The American Business Manual, Including Organization, Manufacturing, Advertising, Buying, Selling, Granting of Credit, And Auditing
The American Business Manual, Including Organization, Manufacturing, Advertising, Buying, Selling, Granting of Credit, And Auditing
Reynolds, Francis Joseph, 1867-1937, Ed
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Every dealer has; hi^ friends and his enemies, and the Digitized by VjOOQIC 2o6 AMERICAN BUSINESS MANUAL manufacturer who ties up his gcxxis with one distributor in the locality is certain to lose more or less business.
''Further, in spite of the elaborate and well-laid plans of some manufacturers who market entirely through ex- clusive agencies — ^plans calling for local advertising and close cooperation — ^things do not always work out satis- factorily. Retailers may forget to do their share
...of the advertising as agreed upon — ^they readily accept all the selling helps offered by the manufacturer, but overlook or neglect their part of the cooperative agreement. The manufacturer is thus made to suffer through the in- difference of a negligent dealer. This seems unfair, and an unnecessary position for the manufacturer." In regard to wholesale exclusive agencies the same writer says: "The manufacturer whose plant is located in one town, and who makes a staple product which comes into competition with local brands in different sections — 2l product the nature of which involves heavy weights, which affects his profits to a great extent— often finds it advantageous to perfect an exclusive selling arrangement in remote districts.

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