The Art of Public Speaking 8 7

Cover The Art of Public Speaking 8 7
The Art of Public Speaking 8 7
Carnegie And Esenwein
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Discuss the importance of avoiding an antagonistic attitude inpersuasion.
29. What is the most persuasive passage you have found in the selectionsof this volume. On what do you base your decision?
30. Cite a persuasive passage from some other source. Read or recite italoud.
31. Make a list of the emotional bases of appeal, grading them from lowto high, according to your estimate.
32. Would circumstances make any difference in such grading? If so, giveexamples.
33. Deliver a short, passionate ap
...peal to a jury, pleading for justiceto a poor widow.
34. Deliver a short appeal to men to give up some evil way.
35. Criticise the structure of the sentence beginning with the last lineof page 296.
CHAPTER XXV INFLUENCING THE CROWD Success in business, in the last analysis, turns upon touching the imagination of crowds. The reason that preachers in this present generation are less successful in getting people to want goodness than business men are in getting them to want motorcars, hats, and pianolas, is that business men as a class are more close and desperate students of human nature, and have boned down harder to the art of touching the imaginations of the crowds.


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