The Automobile Industry the Coming of Age of Capitalisms Favorite Child

Cover The Automobile Industry the Coming of Age of Capitalisms Favorite Child
The Automobile Industry the Coming of Age of Capitalisms Favorite Child
Edward D Kennedy
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It was not until the closing months of 1920 and the beginning of the 1921 panic that the used (that is, the traded-in) car began to assume the proportions of a "problem. " Throughout the 1920*8, however, the problem be- came constantly more pressing. Not only was the number of cars produced increasing every year, but the industry was selling more and more of its automobiles to persons who had already purchased at least one car.
In 1922, for example, there were 38, 000 car-dealers, of whom 8, 00
...0 sold Fords. In order to sell 2, 250, 000 new (U. S. ) passenger cars, the dealers had to take about 1, 300, 000 trade-ins. It follows that 1, 300, 000 of the 1922 cars were sold to people who were already car- owners, which leaves only 950, 000 people who bought their first car in 1922. Furthermore, the dealers had to get rid of the 1, 300, 000 trade-ins. If we add the number of trade-ins to the production of new cars, we see that the dealers had to sell 3, 550, 000 automobiles in all. As it turned out, they did not get rid of all the trade-ins, since there were about 400, 000 used cars in the dealers' hands at the end of the year, compared to 200, 000 such cars at the beginning.

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