The Business of Advertising
The Business of Advertising
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In our eReader you can find the full English version of the book. Read The Business of Advertising Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book The Business of Advertising
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They serve either as models or warnings. It is the business of the advertising agent to know what has been done and what has failed, and to infer from that what he can do in a given instance. It is not enough that he should know that a certain plan has failed. He should know why it has failed. The plan may have been sound, and yet failed from a lack of attention at some one vital point. The experiences of advertisers are the talk of the advertising marketplace. The advertising managers of vario...us mediums are each one familiar with many successes and failures, and many of them have shrewd reasons why they have been either successes or failures. These men are constantly in consultation with advertising agents and advertisers, and thus an exchange of experiences is established. It is important that the advertiser or his representative, either advertising man- BUYERS OF ADVERTISING 108 ager or agent, shall keep in touch with all these sources of information, as they all have a bearing upon his suc- cess.
What to read after The Business of Advertising?
You can find similar books in the "Read Also" column, or choose other free books by Earnest Elmo Calkins to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
They serve either as models or warnings. It is the business of the advertising agent to know what has been done and what has failed, and to infer from that what he can do in a given instance. It is not enough that he should know that a certain plan has failed. He should know why it has failed. The plan may have been sound, and yet failed from a lack of attention at some one vital point. The experiences of advertisers are the talk of the advertising marketplace. The advertising managers of vario...us mediums are each one familiar with many successes and failures, and many of them have shrewd reasons why they have been either successes or failures. These men are constantly in consultation with advertising agents and advertisers, and thus an exchange of experiences is established. It is important that the advertiser or his representative, either advertising man- BUYERS OF ADVERTISING 108 ager or agent, shall keep in touch with all these sources of information, as they all have a bearing upon his suc- cess.
What to read after The Business of Advertising?
You can find similar books in the "Read Also" column, or choose other free books by Earnest Elmo Calkins to read onlineMoreLess
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