The Californian And Overland Monthly volume 64

Cover The Californian And Overland Monthly volume 64
The Californian And Overland Monthly volume 64
Babcock Charles Almanzo
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I distinguish three families or spe- cies of price-cutting. You see all of them every day.
First, there is "Common or Cut- Throat" price-cutting.
This is simply a blind rage among retailers. It can be as bad for them as for the product they are cutting. It killed McLaughlin's "4 X" Coffee; but it killed it only after thousands of retailers had been selling it for months without profit. They had been con- veying McLaughlin's "4 X" Coffee to the public without charging the public anything for tha
...t conveying work. Which is mere madness a frenzy spreading from one retailer to another a circular insanity. It condemns it- self at sight, and it explains why the mass of retailers are in favor of the one-price system in order to protect themselves against themselves.
There's no use trying to think that it is prosperity for one section of the public to have another section doing something for it for nothing. That doesn't work.
Just as it is bad for the country to have its labor, or any part of its labor, constantly employed at less than a fair wage, so it is bad for it to have its business, or any part of its busi- ness, constantly transacted at less than a fair profit.


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