The Cinema Handbook a Guide to Practical Motion Picture Work of the Nontheatric
The Cinema Handbook a Guide to Practical Motion Picture Work of the Nontheatric
Austin C Austin Celestin Lescarboura
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Only a few accessories in [382] The Cinema Handbook the form of samples of felt, ribbons, trimmings, flowers, and so on, were required to complete the sale story. Obviously, the firms could not permit the buyers to decide on the quality of the materials used, hence the samples. Bringing the Factory to Foreign Prospects It is in the export field that the author looks for a surprising increase in the use of selling films and general publicity films. What is commonplace to us is of unusual interes...t to, say, the Chinaman, and vice versa. So little wonder, then, that we hear of the keen interest taken in American advertising films in distant lands. Indeed, such films can be shown in the regular theatres without the slightest hesitation, in marked contradistinction to their frequent unfavora- ble reception in these United States. Then again, the selling films may be employed to excellent advantage by foreign representatives. What better assistance can the foreign representative have than a set of films showing the factory, manufactur- ing process, line of products, packing methods, ship- ping facilities, exceptional uses of the products, and so on?
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