The Dedomenici Family Oral History Transcript Growth of the Golden Grain Com
The Dedomenici Family Oral History Transcript Growth of the Golden Grain Com
Dedomenico Family
The book The Dedomenici Family Oral History Transcript Growth of the Golden Grain Com was written by author Dedomenico Family Here you can read free online of The Dedomenici Family Oral History Transcript Growth of the Golden Grain Com book, rate and share your impressions in comments. If you don't know what to write, just answer the question: Why is The Dedomenici Family Oral History Transcript Growth of the Golden Grain Com a good or bad book?
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DeDomenico: She must have liked it, and the children must have liked it, and the family must have liked it, because they bought the product. As the flavors expanded, the shelf placement expanded, and before you knew it we had a billboard in the store. The billboard was the billboard of the Rice-A-Roni package itself, because it had a white top with certain color combinations in it. So when you went to the rice section, why, there was what we call a billboard effect. It was all white, different ...flavors in different colors and so forth. It worked out very well. She could find the product; she tried our other flavors. The family and the children must have liked the other flavors, because each flavor was accepted. We've had a few flavors that we've had to discontinue, but this happens in all businesses, where you think that an item is good, but while it may sell in a very small area of the country, it doesn't pay to advertise something on a 146 regional basis when you have a national line product that you're really trying to push.
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