The Design of Research And Development Policy

Cover The Design of Research And Development Policy
The Design of Research And Development Policy
Edward Baer Roberts
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Too late a completion leads to the same problem. But a real source of managerial difficulty in R and D is that neither of the two curves pictured in Figure 4 can be known by the manager, nor can the -18- PRODUCT VALUE AND COST A OPTIMUM PROJECT COST INTRINSIC j_ ^ PRODUCT VALUE / / \ TUvE Figure 4. The Relationship of Product Value to Cost optimum cost be attained. The manager in both industry and government can only estimate the value and cost situations, and as pointed out earlier, his perfor...mance is not very good in either area. But this brings us to the second link in the R and D system.
Perception of Product Value The initial organ! aational behavior aspect to consider is the recog- nition of the need for and value of a potential product. In all R and D companies at least a few engineers or scientists are engaged in activities to develop new product opportunities. The people who conduct these studies may be part of a research laboratory, an advanced projects group, or a preliminary design section, or they may just be regular members of the engineering team looking into the extensions of some product ideas beyond the current contracted projects.


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