The Dynamics of the Consulting Process in Large System Change

Cover The Dynamics of the Consulting Process in Large System Change
The Dynamics of the Consulting Process in Large System Change
Richard Beckhard
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I suggested that the leaders of the marketing and technical develop- ments together develop a flow chart of the steps involved in moving from an idea to a finished promotion piece on packages. Then they were to isolate those items which clearly fitted within the organization structure, such as the last few steps in the process which were handled by the buying and production department. The remaining steps, I suggested, needed to be managed by a temporary organization created for just that purpo
...se. I proposed that for each new promotion a temporary management organization be set up consisting of one person from packaging, one from marketing, one from purchasing, and one from manufacturing. This organization would have, as its charter, the management of the flow of that product from idea to manufacturing. They would analyze the problem, set a time table, set the resource requirements and control the flow of work. The resources they needed were back in the permanent structures of which they were also members.

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