The Elements of Marketing
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In our eReader you can find the full English version of the book. Read The Elements of Marketing Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book The Elements of Marketing
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To quickly assess the difficulty of the text, read a short excerpt:
It is perhaps too much to expect that in peace times busi- ness rivalries will be laid aside permanently to secure even the obvious economies of such a plan. The par- ticipants are too apt to put a high value on the "good will" they derive from delivery in their own vehicles, and the public is too apt to feel that the responsibility for the shortcomings of a cooperative system is difficult to fix.
In the same way many of the other economies in non- essential services which came into effect duri...ng the war are already being abandoned. Perhaps the lessons in economy were not wholly lost, but there is little reason to believe that the retailers as a whole or the public in general are ready to abandon these costly attempts to cultivate "good will. " One other important feature of the retail distributer's RELATIONS WITH THE PUBLIC 147 relations with the public has thus far been omitted from the discussion, namely, advertising. In this part of the distribution system perhaps more sins have been committed under this name than any other.
What to read after The Elements of Marketing?
You can find similar books in the "Read Also" column, or choose other free books by Cherington, Paul Terry, 1876- to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
It is perhaps too much to expect that in peace times busi- ness rivalries will be laid aside permanently to secure even the obvious economies of such a plan. The par- ticipants are too apt to put a high value on the "good will" they derive from delivery in their own vehicles, and the public is too apt to feel that the responsibility for the shortcomings of a cooperative system is difficult to fix.
In the same way many of the other economies in non- essential services which came into effect duri...ng the war are already being abandoned. Perhaps the lessons in economy were not wholly lost, but there is little reason to believe that the retailers as a whole or the public in general are ready to abandon these costly attempts to cultivate "good will. " One other important feature of the retail distributer's RELATIONS WITH THE PUBLIC 147 relations with the public has thus far been omitted from the discussion, namely, advertising. In this part of the distribution system perhaps more sins have been committed under this name than any other.
What to read after The Elements of Marketing?
You can find similar books in the "Read Also" column, or choose other free books by Cherington, Paul Terry, 1876- to read onlineMoreLess
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