The Essentials of Lettering a Manual for Students And Designers
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In our eReader you can find the full English version of the book. Read The Essentials of Lettering a Manual for Students And Designers Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book The Essentials of Lettering a Manual for Students And Designers
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, will of course apply in this as in any other branch of design. Absolute symmetry about a central axis is not at all necessary, but balance must be maintained.
The period, purpose, and material must again be considered. The period or style must be appropriate, and the letters must all belong to the same stvle. It Monograms, Ciphers and Marks is absolutely intolerable to mix styles. The desire should be for simplicity and purity of line and com- position. The florid "Louis XV" designs sometimes... used by engravers are of no value to craftsmen. Ex- cessive ornamentation is an acknowledgment of weak- ness. The important letter (the last, in initials of persons) is to be prominent by position, size or strength. The monogram to be perfect must read in the correct order.
The purpose will again determine the legibility. A trademark or commercial device must read easily, while a private mark may be decipherable with diffi- culty but both must be decorative, and hence good design.
The material on which the device is to be executed will influence the style of letter, the amount of orna- ment and the character of the background.
What to read after The Essentials of Lettering a Manual for Students And Designers?
You can find similar books in the "Read Also" column, or choose other free books by Thomas Ewing French to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
, will of course apply in this as in any other branch of design. Absolute symmetry about a central axis is not at all necessary, but balance must be maintained.
The period, purpose, and material must again be considered. The period or style must be appropriate, and the letters must all belong to the same stvle. It Monograms, Ciphers and Marks is absolutely intolerable to mix styles. The desire should be for simplicity and purity of line and com- position. The florid "Louis XV" designs sometimes... used by engravers are of no value to craftsmen. Ex- cessive ornamentation is an acknowledgment of weak- ness. The important letter (the last, in initials of persons) is to be prominent by position, size or strength. The monogram to be perfect must read in the correct order.
The purpose will again determine the legibility. A trademark or commercial device must read easily, while a private mark may be decipherable with diffi- culty but both must be decorative, and hence good design.
The material on which the device is to be executed will influence the style of letter, the amount of orna- ment and the character of the background.
What to read after The Essentials of Lettering a Manual for Students And Designers?
You can find similar books in the "Read Also" column, or choose other free books by Thomas Ewing French to read onlineMoreLess
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