The Father of Bank Marketing Oral History Transcript Wells Fargo Bank 1960
The Father of Bank Marketing Oral History Transcript Wells Fargo Bank 1960
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In our eReader you can find the full English version of the book. Read The Father of Bank Marketing Oral History Transcript Wells Fargo Bank 1960 Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book The Father of Bank Marketing Oral History Transcript Wells Fargo Bank 1960
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" Today, the BofA obviously has that system, and the only issue today is, what is the volatility of demand deposits? And obviously, it s a lot more sophisticated than what we were doing in those days.
LaBerge: How is your time today? Rosenberg: I ve got about another ten minutes.
Bank Marketing School: Combining Banking and Marketing LaBerge: Okay. Well, since we kind of got off on this, I read a couple of your speeches, or articles that you had written, about how a lot of times, people in mark...eting didn t know banking, and bankers didn t know marketing.
Rosenberg: Yes, right.
LaBerge: Can you elaborate on that? Because it has something to do with what you re talking about, I think.
61 Rosenberg: Well, sure. I mean, exactly. What this really is is asset-liability management, and I said to the bank marketing school, "Unless you understand how a bank really makes money, what you will be allowed to do is price the safe deposit boxes. " And that the guts of the bank are its asset-liability management.
What to read after The Father of Bank Marketing Oral History Transcript Wells Fargo Bank 1960?
You can find similar books in the "Read Also" column, or choose other free books by Richard M Rosenberg to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
" Today, the BofA obviously has that system, and the only issue today is, what is the volatility of demand deposits? And obviously, it s a lot more sophisticated than what we were doing in those days.
LaBerge: How is your time today? Rosenberg: I ve got about another ten minutes.
Bank Marketing School: Combining Banking and Marketing LaBerge: Okay. Well, since we kind of got off on this, I read a couple of your speeches, or articles that you had written, about how a lot of times, people in mark...eting didn t know banking, and bankers didn t know marketing.
Rosenberg: Yes, right.
LaBerge: Can you elaborate on that? Because it has something to do with what you re talking about, I think.
61 Rosenberg: Well, sure. I mean, exactly. What this really is is asset-liability management, and I said to the bank marketing school, "Unless you understand how a bank really makes money, what you will be allowed to do is price the safe deposit boxes. " And that the guts of the bank are its asset-liability management.
What to read after The Father of Bank Marketing Oral History Transcript Wells Fargo Bank 1960?
You can find similar books in the "Read Also" column, or choose other free books by Richard M Rosenberg to read onlineMoreLess
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