The Future of German Industrial Exports: Practical Suggestions for ...
The Future of German Industrial Exports: Practical Suggestions for ...
Siegfried Herzog, Marion Lowell Turrentine
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They will keep the foreign customer posted, and later, when enmity has sufficiently subsided, they can be contin- ued abroad. Industrial goods of the same or related kinds ought to be united. All ornamentations must give place to actual merit. The materiab and their make-up must be the inducement. Our present enemies will probably order from Germany, for the time being, only such products as they can get in no other way. Our plans must be based upon this supposition. Sample displays and mobile ...exhibitions are there- Digitized byGoogk 144 ^^^ Future of German Industrial Exports fore, for the present, to be supplied only by such in- dustries as can count with assurance upon exports to foreign countries immediately after the conclusion of peace. In order to transfer interest by degrees to other articles of export, it will be advantageous to include in these displays and exhibitions the products of related or auxiliary industries, and in the course of time to extend advertising slowly in such ways as this until the nioment has come to transfer it directly into foreign countries.
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