The Implications of Cognitive Style for the Implementation of Analytic Models

Cover The Implications of Cognitive Style for the Implementation of Analytic Models
The Implications of Cognitive Style for the Implementation of Analytic Models
Peter G W Keen
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" Botkin's experiment shows fairly clearly that the Intuitive subjects in his sample used his CRT model (which taught the BASIC programming language) very differently from the Systematics; the differences correspond on the whole to those found in the cafeteria experiment. The Intuitive group, measured along various dimensions, seemed to learn from the system and enjoy using it as much as the Systematics. Even though his model was a special case, his results suggest that a modest additional effo...rt on the part of the model-builder in considering how the manager will use the model — in terms of process rather than of 18 output — will provide large dividends. Here again, there is a distinction between Service and Product. Where the manager is most concerned with the recommendattions he can derive from the model the sort of cognitive amplifiers Botkin provides are unnecessary. However, where the manager wants the model to help him clarify his own understanding or - 25 - definition of the ■ situation it may well be essential to build them into its formal structure.

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