The Man of Letters As a Man of Business

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Some theories or superstitions publishers and authors share together. One of these is that it is best to keep your books all in the hands ofone publisher if you can, because then he can give them more attentionad sell more of them. But my own experience is that when my books werein the hands of three publishers they sold quite as well as when onehad them; and a fellow author whom I approached in question of thisvenerable belief, laughed at it. This bold heretic held that it wasbest to give each
... new book to a new publisher, for then the fresh manput all his energies into pushing it; but if you had them all together, the publisher rested in a vain security that one book would sellanother, and that the fresh venture would revive the public interest inthe stale ones. I never knew this to happen, and I must class it withthe superstitions of the trade. It may be so in other and moreconstant countries, but in our fickle republic, each last book has tofight its own way to public favor, much as if it had no sort ofliterary lineage.

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