The Management Consulting Industry in Germany

Cover The Management Consulting Industry in Germany
The Management Consulting Industry in Germany
David J Parker
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This represents a very important share of the German economy when compared with the following figures for the same year: 2 1. Va]. Ue of gross manufacturing output - DM 515 billion P. Gross domestic product in purchasers' values - DM GQh billion The selection of firms for interviews was determined by the location of the author who was living in Hamburg, Dusseldorf, and near Munich during the study. No firm was visited that was more than 100 km. From a, ny of these three cities. An attempt was m...ade to obtain a cross section of German corporations within this area. The interviews were fairly unstructured. The subjects were not shown a list of questions or asked to fill out any questionnaires. The interviewer never read questions from a list and only occasionally took notes. When the interviewing process moved out of a respondent's office (e. G, lunch, home, or tour of a plant), no notei; were taken. The evening of the interview, notes and responses were r'ecorded. This time Jag probably contributed to some ]oss of information but did not seem to contribute much to perceptual distortion other than that which occured at the interview itself.

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