The Management of a Branch Sales Agency An Analysis of Facts From Ten National

Cover The Management of a Branch Sales Agency An Analysis of Facts From Ten National
The Management of a Branch Sales Agency An Analysis of Facts From Ten National
Harry W Mcintire
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One cross indicates that the item in question receives some attention. Two or more crosses signify that the manager devotes considerable effort to that phase of his job.
TABLE 5.
Manager ' s Number : 1 1 2 3 4 5', 6 : 7 : 8:9 10: 1. Makes territorial »ne»1t>s*. # It! "*"der : to get; in couch will, uAX3. Mon n> :nber : of prospects. '• X X X X X " X > 2. Farticipat. Es in social affairs of : x business men, such as Chamber of : X Commerce, Country Club, Lodges. : X X X X X .
X X X 3. Writes sal
...es letters. : X X X 4. Keeps in systematic touch with sales : and methods of competitors. : X . X X X : X . X 5 * Checks up on past sales in different parts of branch territory 1 X X X 6. Plans sales campaigns. : X ' X X X X X • 7. Fidv. Ertises locally. : i X X 8. Renders good 'vill services' from : agencv office to prospects and users: X X X X X £ : 9- Makes exhibits of product at : business conventions. : X ' X X : Manager 2 is one of the most successful of the ten; yet he pays little heed to the possibilities of increasing his sales by the indirect methods of sales promotion.

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