The Management of Men; a Handbook On the Systematic Development of Morale And the Control of Human Behavior

Cover The Management of Men; a Handbook On the Systematic Development of Morale And the Control of Human Behavior
The Management of Men; a Handbook On the Systematic Development of Morale And the Control of Human Behavior
Munson, Edward Lyman, 1868-1947
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In the matter of application of morale work, the Morale Officer should state the case, demonstrate the machinery re- quired, and turn the whole matter over to the appropriate commanding officer to carry out. Progressive men will vol- untarily adopt and use the plans and methods proposed; others will unconsciously come to them through comparison and competition with other organizations.
Morale work, for its full success, requires that its general measures be brought home to many individuals by w
...ord of mouth. The printed word has only partial success with the class of people who all their lives have obeyed verbal or- ders. In its methods, morale work is much like an adver- tising business — constantly " selling " ideas and influencing state of mind. But it is more fortunate than the advertis- MECHANICS OF MILITARY MORALE 373 ing agency in having its representatives in every organiza- tion, reaching the men by word of mouth and human touch.
Practically no advertising campaign in civil life could have such a powerful, living medium, but must depend on the message conveyed to the eye by poster or the printed page.


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