The Market Share Profitability Relationship Testing Temporal Stability Across
The Market Share Profitability Relationship Testing Temporal Stability Across
N Venkatraman
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7 11. 58 a - Based on 1-Year Treasur>' Bills; b " Manufacturing Sector Only. Source: US Bureau of Census, Statistical Abstract of US. , 1987. 107th Edition, Washington, DC. Consequently, the selection of the sample followed the same procedure as in the PKV study. All businesses in the PIMS data base which contained four years of data ending over the 1980-83 period were selected. The values of the variables were averaged over four years to reduce the effect of any non-recurring influences. A tot...al of 899 SBUs served as the sample. The reduction in the size of the sample relative to the PKV study (n=1638) was indicative of changes in the size and composition of the PIMS data base over the past 15 years. Page 1 1 Development of Homogeneous Environments. In order to examine the nature of the relationship between MS and BP across different environments, an operational typology of environments is necessary. The PKV study utilized a typology of eight environments that was developed through cluster and discriminant analysis of seventeen environmental variables.
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