The Metaphor a Study in the Psychology of Rhetoric

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Just how this heightening of the effect of language by means of metaphor becomes pleasurable he explains at length; but we shall postpone to the following chapter a consideration of this point. We are at present concerned only to know Cicero's belief that the names of two objects are interchanged because the writer knows that such inter- change will produce a certain effect upon his reader. ^ Quintilian thinks that we make the change from a "proper" to a metaphorical word ' ' either because it ...is necessary, or because it adds to significance, or because it is more ornamental. "^ "We say, " he asserts, "that a man is inflamed with anger, burning with desire, and has fallen into error, with a view to significance or force of expres- sion The expressions luminousness of language, illustrious, K '' J birth, . . , thunderbolts of eloquence, are used merely for ornament. " ^ '"'' And further in the same chapter, he declares that "metaphor has been invented for the purpose of exciting the mind, giving a character to things, and setting them before the eye.

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