The Mind of the Buyer a Psychology of Selling

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5 14. 5 5. 2 Post Over 50 2. 7 Over 60 . 8 Over 70 . 2 Over 80 Over 90 Over 100 Chi. Amer. . .
2. 3 1. 8 . 6 '. 3 ". 2 '. 2 Difference ... Century ....
. 4 5. 5 2. 4 . 4 . 9 . 3 . 4 . 2 . 2 * American ....
1. 8 . 7 . 3 . 1 . 1 *. I Difference ...
3. 7 1. 7 . 6 . 3 . 1 . 1 thing over twenty as a long sentence the median length is between ten and twenty we find a difference of 5. 6. That is, whereas the American has 43. 4 per cent, the Post has 49. 0 per cent, an amount greater by thirteen per ce
...nt.
The difference in favor of the magazines again favoring the Century amounts to thirty-three per cent.
SELLING TO COLLECTIVE BUYER 63 The author does not reason from these find- ings that a superiority in number of long words and sentences proves conclusively a cor- responding intellectual superiority. Clearly long words and long sentences are not an absolute criterion of erudition or short ones of ignorance. Nevertheless, we must admit that in the long run, the chances favor a greater number of long words being asso- ciated with more enlightened people.


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