The Politics of Industry a Foot Note to the Social Unrest
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In our eReader you can find the full English version of the book. Read The Politics of Industry a Foot Note to the Social Unrest Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book The Politics of Industry a Foot Note to the Social Unrest
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. . . Despite all the weakness and vulgarity of trade to-day — its labor problems, its bad organiza- tion, the ugliness and feebleness of its craftsmanship — I honestly believe it will work out its own salvation ; and that advertisement is the great tool with which 72 THE POLITICS OF INDUSTRY this will be done. . . . The influence of advertising upon the public welfare lies in its power to raise the standard of living all round. . . . Advertising has helped to standardise goods; to socialise ma...nners; to individualise taste. It has beautified dress, democra- tised luxury. It fosters a healthy dissatisfaction with anything less than the best.
Of course concern with sane consumption is abortive unless linked with concern for just dis- tribution. The hopeful thing is the increasing number of business men who feel that the adver- tising which business does, if it is not to be par- asitic, must make for increased sanity as well as increased size of consumption demands.
It is needless to say that it is the exceptional business man who has formulated anything like the definite conception of the public function of business that I have here reported as having found among certain American business men.
What to read after The Politics of Industry a Foot Note to the Social Unrest?
You can find similar books in the "Read Also" column, or choose other free books by Glenn Frank to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
. . . Despite all the weakness and vulgarity of trade to-day — its labor problems, its bad organiza- tion, the ugliness and feebleness of its craftsmanship — I honestly believe it will work out its own salvation ; and that advertisement is the great tool with which 72 THE POLITICS OF INDUSTRY this will be done. . . . The influence of advertising upon the public welfare lies in its power to raise the standard of living all round. . . . Advertising has helped to standardise goods; to socialise ma...nners; to individualise taste. It has beautified dress, democra- tised luxury. It fosters a healthy dissatisfaction with anything less than the best.
Of course concern with sane consumption is abortive unless linked with concern for just dis- tribution. The hopeful thing is the increasing number of business men who feel that the adver- tising which business does, if it is not to be par- asitic, must make for increased sanity as well as increased size of consumption demands.
It is needless to say that it is the exceptional business man who has formulated anything like the definite conception of the public function of business that I have here reported as having found among certain American business men.
What to read after The Politics of Industry a Foot Note to the Social Unrest?
You can find similar books in the "Read Also" column, or choose other free books by Glenn Frank to read onlineMoreLess
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