The Preparation And Care of Mailing Lists a Working Manual That Covers Every Ph

Cover The Preparation And Care of Mailing Lists a Working Manual That Covers Every Ph
The Preparation And Care of Mailing Lists a Working Manual That Covers Every Ph
William Kenneth Page
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In a re- cent issue of "Printers' Ink, " E. St. Elmo Lewis, advertising manager of the company, writes: "... I took six ads in the 'Saturday Evening Post' and got 231 inquiries and 51 sales. I then took our book, 'A Better Day's Profits, ' put in an ad of the same size, and got 3, 362 in- quiries out of one advertisement. From this we got 261 trials and sold 232 machines. The reason was because the point of contact was the custom- er's business. " Under "Miscellaneous Methods" in the chart are ...suggestions for plans that will yield names of unusually high order. Firms that sell to the same class of people as you sell to are gen- erally willing to exchange lists of prospects and cus- I 33 1 'A bank obtains from its depos- itors names and addresses of their employes ' ' GETTING OTHERS TO CO-OPERATE tomers. Sometimes exchanges can best be made with head offices of firms; in other cases by having your representatives approach the local representatives of the firms. Manufacturers of office machines and specialties find it very profit- able to exchange lists among themselves, as a firm that has bought one kind of modern equip- ment is generally in line for others.

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