The Principles of Advertising a Text book
The Principles of Advertising a Text book
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In our eReader you can find the full English version of the book. Read The Principles of Advertising a Text book Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book The Principles of Advertising a Text book
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The story form is one of the safest and most widely useful of all human interest appeals. It is writ- ten in much the same way as the stories in the magazines, but instead of beginning with the most important facts about the article, it begins logically with the incident that sets the story in motion. Instead of saying, "This is the story of a man who got a higher position because of his correspondence school training, " it begins, " *You are wanted in the Board Room. ' This is the message that... Harry Williams received, etc. " It is not until later that the reader is told why Williams was called before the board of directors and made treasurer of the company. In rare cases it is effective to tell the purpose of the story first.
In such a story as this the facts stated must be absolutely credible. If they are true, so much the better, but at least thev must appear true, and as a rule this is impossible unless they are founded upon truth.
164 THE PRINCIPLES OF ADVERTISING Sentiment and Sentimentality.
What to read after The Principles of Advertising a Text book?
You can find similar books in the "Read Also" column, or choose other free books by Harry Tipper to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
The story form is one of the safest and most widely useful of all human interest appeals. It is writ- ten in much the same way as the stories in the magazines, but instead of beginning with the most important facts about the article, it begins logically with the incident that sets the story in motion. Instead of saying, "This is the story of a man who got a higher position because of his correspondence school training, " it begins, " *You are wanted in the Board Room. ' This is the message that... Harry Williams received, etc. " It is not until later that the reader is told why Williams was called before the board of directors and made treasurer of the company. In rare cases it is effective to tell the purpose of the story first.
In such a story as this the facts stated must be absolutely credible. If they are true, so much the better, but at least thev must appear true, and as a rule this is impossible unless they are founded upon truth.
164 THE PRINCIPLES OF ADVERTISING Sentiment and Sentimentality.
What to read after The Principles of Advertising a Text book?
You can find similar books in the "Read Also" column, or choose other free books by Harry Tipper to read onlineMoreLess
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