The Principles of Advertising Arrangement
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In our eReader you can find the full English version of the book. Read The Principles of Advertising Arrangement Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book The Principles of Advertising Arrangement
What reading level is The Principles of Advertising Arrangement book?
To quickly assess the difficulty of the text, read a short excerpt:
Every uncul- tivated person likes bright col- ors in their brazen, full force just as uncultivated people and races like the tom-tom, the bass drum and the back of a tin pan better than they like the harp or the piano, whose refinement and complexities they do not appreciate.
Color exists because of light. Light is the source of all color. If it were not for light there would be no color. In the night there is none. In dark rooms, shut in close, there is none. When vou close vour eyes there is ...no color, except as you get a mental picture. The clearer the light the brighter, lighter, stronger the color is. In the evening light a color does not look as it does in the daylight. It won't look the same in gas light, or candle light, or fire light. Every arti- ficial light changes color. If I wxre designing a program for evening use, when I chose my paper I would choose it in the light in which it was going to be used. If I w^ere designing for the subway, I should not use the same colors as I would for the surface, or for a station in the sunlight.
What to read after The Principles of Advertising Arrangement?
You can find similar books in the "Read Also" column, or choose other free books by Frank Alvah Parsons to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
Every uncul- tivated person likes bright col- ors in their brazen, full force just as uncultivated people and races like the tom-tom, the bass drum and the back of a tin pan better than they like the harp or the piano, whose refinement and complexities they do not appreciate.
Color exists because of light. Light is the source of all color. If it were not for light there would be no color. In the night there is none. In dark rooms, shut in close, there is none. When vou close vour eyes there is ...no color, except as you get a mental picture. The clearer the light the brighter, lighter, stronger the color is. In the evening light a color does not look as it does in the daylight. It won't look the same in gas light, or candle light, or fire light. Every arti- ficial light changes color. If I wxre designing a program for evening use, when I chose my paper I would choose it in the light in which it was going to be used. If I w^ere designing for the subway, I should not use the same colors as I would for the surface, or for a station in the sunlight.
What to read after The Principles of Advertising Arrangement?
You can find similar books in the "Read Also" column, or choose other free books by Frank Alvah Parsons to read onlineMoreLess
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