The Psychology of a Sale Practical Application of Psychological Principles to T
The Psychology of a Sale Practical Application of Psychological Principles to T
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In our eReader you can find the full English version of the book. Read The Psychology of a Sale Practical Application of Psychological Principles to T Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book The Psychology of a Sale Practical Application of Psychological Principles to T
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Now let us summarize. Having by the excitement of Curiosity or Associated In- terest secured an interview, you must pro- ceed to create direct Interest in your propo- sition and develop that Interest into Desire for the policy which you are offering. You must make a clear presentation of the con- tract. You should endeavor by suggestion and the operation of associated ideas to in- duce your Prospect to evolve in his mind and to express some of the features and ad- vantages of the policy. You mu...st bring his mind into co-operation with your own. And you must control the interview.
34 SIX THE CANVASS We are now going to consider the Can- vass, or actual sale.
Someone has said that "a sale resembles chimney-building in that it takes more time for preliminary scaffold-making than it does to build the permanent structure, once the scaffold is made. " As a preparation for this stage of your effort you should be in possession of all the obtainable information regarding your Prospect and you should have made a care- ful rehearsal of your Canvass.
What to read after The Psychology of a Sale Practical Application of Psychological Principles to T?
You can find similar books in the "Read Also" column, or choose other free books by Charles Harcourt Ainslie Forbes Lindsay to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
Now let us summarize. Having by the excitement of Curiosity or Associated In- terest secured an interview, you must pro- ceed to create direct Interest in your propo- sition and develop that Interest into Desire for the policy which you are offering. You must make a clear presentation of the con- tract. You should endeavor by suggestion and the operation of associated ideas to in- duce your Prospect to evolve in his mind and to express some of the features and ad- vantages of the policy. You mu...st bring his mind into co-operation with your own. And you must control the interview.
34 SIX THE CANVASS We are now going to consider the Can- vass, or actual sale.
Someone has said that "a sale resembles chimney-building in that it takes more time for preliminary scaffold-making than it does to build the permanent structure, once the scaffold is made. " As a preparation for this stage of your effort you should be in possession of all the obtainable information regarding your Prospect and you should have made a care- ful rehearsal of your Canvass.
What to read after The Psychology of a Sale Practical Application of Psychological Principles to T?
You can find similar books in the "Read Also" column, or choose other free books by Charles Harcourt Ainslie Forbes Lindsay to read onlineMoreLess
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