The Psychology of Advertising
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In our eReader you can find the full English version of the book. Read The Psychology of Advertising Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book The Psychology of Advertising
What reading level is The Psychology of Advertising book?
To quickly assess the difficulty of the text, read a short excerpt:
It is quite certain that the data thus far secured are not sufficient for any generalization as to the exact Tiy T time or proportion of time which the Women In- terested Most g enera * public devotes to the advertis- ing columns of periodicals. It is quite generally believed that women read advertisements more than men, but in all the tests referred to above, the data were secured only from men. In the second place, it is true that the regular subscribers to periodi- cals read them more nearly... from cover to cover than readers who drop into a library to read. Magazine 138 READING ADVERTISEMENTS readers on a train frequently have but a single copy of a magazine at hand, and as trips are usually some- what prolonged, the traveler frequently not only reads the text matter but reads many of the advertisements completely. Another element which enters into the question, as here investigated, is found in the fact that among such abundance of periodicals the reader be- comes somewhat bewildered, tries to glance through many papers and does not read so carefully as he would ordinarily do under other circumstances.
What to read after The Psychology of Advertising?
You can find similar books in the "Read Also" column, or choose other free books by Scott Walter Dill to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
It is quite certain that the data thus far secured are not sufficient for any generalization as to the exact Tiy T time or proportion of time which the Women In- terested Most g enera * public devotes to the advertis- ing columns of periodicals. It is quite generally believed that women read advertisements more than men, but in all the tests referred to above, the data were secured only from men. In the second place, it is true that the regular subscribers to periodi- cals read them more nearly... from cover to cover than readers who drop into a library to read. Magazine 138 READING ADVERTISEMENTS readers on a train frequently have but a single copy of a magazine at hand, and as trips are usually some- what prolonged, the traveler frequently not only reads the text matter but reads many of the advertisements completely. Another element which enters into the question, as here investigated, is found in the fact that among such abundance of periodicals the reader be- comes somewhat bewildered, tries to glance through many papers and does not read so carefully as he would ordinarily do under other circumstances.
What to read after The Psychology of Advertising?
You can find similar books in the "Read Also" column, or choose other free books by Scott Walter Dill to read onlineMoreLess
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