The Psychology of Advertising a Simple Exposition of the Principles of Psycholo
The Psychology of Advertising a Simple Exposition of the Principles of Psycholo
Scott Walter Dill
The book The Psychology of Advertising a Simple Exposition of the Principles of Psycholo was written by author Scott Walter Dill Here you can read free online of The Psychology of Advertising a Simple Exposition of the Principles of Psycholo book, rate and share your impressions in comments. If you don't know what to write, just answer the question: Why is The Psychology of Advertising a Simple Exposition of the Principles of Psycholo a good or bad book?
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This would seem to indicate that certain persons may turn over the advertising pages of a magazine and yet hardly see the advertisements at all. As in the previous investigations, we divided all advertisements into two classes: (i) advertisements of goods other than books and periodicals and called, therefore, miscellaneous advertisements; (2) adver- tisements of books and periodicals. The forty-three pages of full-page miscellaneous advertisements were mentioned 281 times and recog- nized 544 ...times. That is, each of these advertise- ments was mentioned on an average of 6 23 / 43 times and recognized on an average of i2 28 /43 times in addition. The thirty-one full-page advertisements of books and periodicals were mentioned 85 times by the fifty subjects, which is an average of 2 23 / 31 times for each advertisement. The thirty-one full-pages were recognized (upon looking through the magazine a second time) 276 times by the fifty subjects, in addi- tion to the " mentions. " Each of these advertisements was thus recognized on an average almost 9 times.
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