The Psychology of Advertising a Simple Exposition of the Principles of Psycholo
The Psychology of Advertising a Simple Exposition of the Principles of Psycholo
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To quickly assess the difficulty of the text, read a short excerpt:
This would seem to indicate that certain persons may turn over the advertising pages of a magazine and yet hardly see the advertisements at all.
As in the previous investigations, we divided all advertisements into two classes: (i) advertisements of goods other than books and periodicals and called, therefore, miscellaneous advertisements; (2) adver- tisements of books and periodicals.
The forty-three pages of full-page miscellaneous advertisements were mentioned 281 times and recog- nized 544 ...times. That is, each of these advertise- ments was mentioned on an average of 6 23 / 43 times and recognized on an average of i2 28 /43 times in addition.
The thirty-one full-page advertisements of books and periodicals were mentioned 85 times by the fifty subjects, which is an average of 2 23 / 31 times for each advertisement. The thirty-one full-pages were recognized (upon looking through the magazine a second time) 276 times by the fifty subjects, in addi- tion to the " mentions. " Each of these advertisements was thus recognized on an average almost 9 times.
What to read after The Psychology of Advertising a Simple Exposition of the Principles of Psycholo?
You can find similar books in the "Read Also" column, or choose other free books by Scott Walter Dill to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
This would seem to indicate that certain persons may turn over the advertising pages of a magazine and yet hardly see the advertisements at all.
As in the previous investigations, we divided all advertisements into two classes: (i) advertisements of goods other than books and periodicals and called, therefore, miscellaneous advertisements; (2) adver- tisements of books and periodicals.
The forty-three pages of full-page miscellaneous advertisements were mentioned 281 times and recog- nized 544 ...times. That is, each of these advertise- ments was mentioned on an average of 6 23 / 43 times and recognized on an average of i2 28 /43 times in addition.
The thirty-one full-page advertisements of books and periodicals were mentioned 85 times by the fifty subjects, which is an average of 2 23 / 31 times for each advertisement. The thirty-one full-pages were recognized (upon looking through the magazine a second time) 276 times by the fifty subjects, in addi- tion to the " mentions. " Each of these advertisements was thus recognized on an average almost 9 times.
What to read after The Psychology of Advertising a Simple Exposition of the Principles of Psycholo?
You can find similar books in the "Read Also" column, or choose other free books by Scott Walter Dill to read onlineMoreLess
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