The Psychology of Advertising in Theory And Practice a Simple Exposition of the
The Psychology of Advertising in Theory And Practice a Simple Exposition of the
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, as an aid in making observations at this latter 364 THE PSYCHOLOGY OF ADVERTISING point, secured several thousands of letters from readers of issues of the magazine of which he was the advertis- ing manager. In these letters the writers told which advertisements they were the most interested in and what it was in each particular advertisement which in- terested them. Mr. B. Could have turned to the pages of his magazine and have made a personal observation as to the way the different advertis...ements affected him and what it was in any particular advertisement which interested him most, but by the method described he multiplied his observations a thousand fold, and all within the commodity with which he has to deal. When he had read over the letters he had the data before him but it was in chaotic and worthless condition. The next step was to bring order out of chaos. It was easy to tabulate the results and find out how many were es- pecially interested in each particular advertisement.
What to read after The Psychology of Advertising in Theory And Practice a Simple Exposition of the?
You can find similar books in the "Read Also" column, or choose other free books by Scott Walter Dill to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
, as an aid in making observations at this latter 364 THE PSYCHOLOGY OF ADVERTISING point, secured several thousands of letters from readers of issues of the magazine of which he was the advertis- ing manager. In these letters the writers told which advertisements they were the most interested in and what it was in each particular advertisement which in- terested them. Mr. B. Could have turned to the pages of his magazine and have made a personal observation as to the way the different advertis...ements affected him and what it was in any particular advertisement which interested him most, but by the method described he multiplied his observations a thousand fold, and all within the commodity with which he has to deal. When he had read over the letters he had the data before him but it was in chaotic and worthless condition. The next step was to bring order out of chaos. It was easy to tabulate the results and find out how many were es- pecially interested in each particular advertisement.
What to read after The Psychology of Advertising in Theory And Practice a Simple Exposition of the?
You can find similar books in the "Read Also" column, or choose other free books by Scott Walter Dill to read onlineMoreLess
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