The Psychology of Persuasion
The Psychology of Persuasion
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In our eReader you can find the full English version of the book. Read The Psychology of Persuasion Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book The Psychology of Persuasion
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VERBAL persuasion may be either written or spoken. While the purpose of each of those kinds is the same, they differ to some extent in their constituent elements. In written persuasion the intellectual element is sometimes more predominant, and there is less scope for the operation of the non-rational elements. In spoken persuasion, on the other hand, the speaker may influence his hearers unconsciously, and more intimately and subtly, by his personality, and he has at his command the resources ...of gesture and bodily action, which are not available in written persuasion. Speech, enabling us to bring more fully into play all the elements of persuasion, may be considered to be its most characteristic and appropriate medium.
All conversation contains some of the elements of persuasion. When people talk merely for fun, or to pass the time, or to make themselves agree- able, or disagreeable, to others, even then a per- suasive and personal influence passes reciprocally 147 148 THE PSYCHOLOGY OF PERSUASION among the talkers.
What to read after The Psychology of Persuasion?
You can find similar books in the "Read Also" column, or choose other free books by W Macpherson to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
VERBAL persuasion may be either written or spoken. While the purpose of each of those kinds is the same, they differ to some extent in their constituent elements. In written persuasion the intellectual element is sometimes more predominant, and there is less scope for the operation of the non-rational elements. In spoken persuasion, on the other hand, the speaker may influence his hearers unconsciously, and more intimately and subtly, by his personality, and he has at his command the resources ...of gesture and bodily action, which are not available in written persuasion. Speech, enabling us to bring more fully into play all the elements of persuasion, may be considered to be its most characteristic and appropriate medium.
All conversation contains some of the elements of persuasion. When people talk merely for fun, or to pass the time, or to make themselves agree- able, or disagreeable, to others, even then a per- suasive and personal influence passes reciprocally 147 148 THE PSYCHOLOGY OF PERSUASION among the talkers.
What to read after The Psychology of Persuasion?
You can find similar books in the "Read Also" column, or choose other free books by W Macpherson to read onlineMoreLess
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