The Publisher
The Publisher
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In our eReader you can find the full English version of the book. Read The Publisher Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book The Publisher
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If you are not particular about clear paper and good printing and neat margins, it is your grand chance — for the prices are highly attractive.
Another and important form of sub- scription book-selling, this also highly modernized, is differentiated by its title of mail-order book-selling. Instead of sending an agent to get the order, the publisher sends a circular. He has to make an enormously greater number of calls, and of course he fails enormously oftener to get the order. But when he gets... it he has no agent's commission to pay. It is a precarious business, and profitable under skillful management. The problem is to write the circular or the ad- vertisement in such a way as to induce the reader to act on the impulse — and this requires great experience and skill. Once the reader lays the circular aside without actually writing his acceptance, 126 A DOLLAR DOWN no matter how strong his intention to do so later, the chances are many to one that he will never send it. And it does n't pay again to circularize the same list for de- linquents.
What to read after The Publisher?
You can find similar books in the "Read Also" column, or choose other free books by Yard, Robert Sterling, 1861-1945 to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
If you are not particular about clear paper and good printing and neat margins, it is your grand chance — for the prices are highly attractive.
Another and important form of sub- scription book-selling, this also highly modernized, is differentiated by its title of mail-order book-selling. Instead of sending an agent to get the order, the publisher sends a circular. He has to make an enormously greater number of calls, and of course he fails enormously oftener to get the order. But when he gets... it he has no agent's commission to pay. It is a precarious business, and profitable under skillful management. The problem is to write the circular or the ad- vertisement in such a way as to induce the reader to act on the impulse — and this requires great experience and skill. Once the reader lays the circular aside without actually writing his acceptance, 126 A DOLLAR DOWN no matter how strong his intention to do so later, the chances are many to one that he will never send it. And it does n't pay again to circularize the same list for de- linquents.
What to read after The Publisher?
You can find similar books in the "Read Also" column, or choose other free books by Yard, Robert Sterling, 1861-1945 to read onlineMoreLess
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