The Realities of Electronic Data Interchange How Much Competitive Advantage

Cover The Realities of Electronic Data Interchange How Much Competitive Advantage
The Realities of Electronic Data Interchange How Much Competitive Advantage
Robert I Benjamin
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W O *E "^ "to 2 ™ c i; wj k. U c a; (u ra ^ -5 i: EDI--21 Summary of Three Cases I. ' Perhaps because all three cases represent EDI applications in mature industries or product areas, there are many more similarities than differences in these systems. All three companies have attempted to automate the product ordering process in businesses where keeping costs low and providing excellent service are both critical success factors. These systems are also not affected by fast changing product lines... or xinstable markets. The products they are selling are for the most part high volume, relatively simple products. In keeping with these product characteristics, the systems are inevitably linked to long-term buyers who have relatively stable relationships with the supplier. The buyers, for the initial systems anyway, are all high volume customers.
In all three companies the systems are overwhelmingly buyer or distributor-oriented, which conforms to the overall trend of lOS reported on in the literature to date.


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